PREPARED BY HEARTCAST MEDIA

[PROPOSAL TITLE]

[ONE-LINE PROMISE]

WHAT WE HEARD

[WHAT THEY ARE GROWING ON]

The opportunity:

[TWO OR THREE SENTENCES, IN THEIR WORDS, ON WHAT THEY WANT AND WHY NOW]

The plan:

  • [POINT 1]
  • [POINT 2]
  • [POINT 3]
  • [POINT 4]
THE SHOW

What's included

Format

  • [LENGTH]-minute video conversation
  • Hosted by [HOST]
  • One [GUEST TYPE] per episode
  • Conversational, not scripted, built on a clear spine

Structure

  • Every episode includes a cold open, three short moments before the introduction
  • Listeners are in within the first 30 seconds
  • [COUNT] episodes across a 12-month cycle
  • Recorded [CADENCE]
FULL PRODUCTION

What you get for every episode

A full production line, not a recording and a handoff. Five business day turnaround: record Monday, everything back the following Monday.

Audio and video

A live engineer on every session, you never record alone. Audio and video edited and distributed to Apple, Spotify, iHeart, Amazon, YouTube, and more. Everywhere your buyers listen.

Written content

Everything written runs through your voice profile. Show notes, a LinkedIn newsletter post, ten social posts, an SEO blog post auto-published to your site, and full transcription with timestamps. It reads like you wrote it, because in a real sense, it did.

Video clips

Ten clips per episode, pulled from the moments that actually matter, not a pile to sort through. Each one comes with a caption written in your voice. A cold open on every episode. Three branded graphics. All of it built from the same profile.

YouTube optimization

Branded thumbnail, search-optimized description, auto chapters, and weighted tags so episodes get found. Quality and SEO review on every deliverable before anything ships.

VOICE AND PREPARATION

Built to sound like you, and to make your host shine

Your voice profile

Before we record anything, we build a profile from your existing content, how you write, how your team speaks, what you care about getting right. Every clip, post, and newsletter runs through it. We refresh it every three episodes using real transcripts, so the longer we work together, the more it sounds exactly like you.

Guest prep that does the work

For each guest we build a custom prep doc in 24 hours: a spoken intro in your host's voice, a question spine, and a private briefing on the guest. Your host spends ten minutes with it and walks in fully prepared. Most clients spend an hour or two per episode, and that hour is the fun part.

"For a team that is particular about getting things right, the voice profile is the part that matters."

REACH

Numbers that are not embarrassing

You do not need thousands of subscribers overnight, you just do not want five views. Fair.

1

Organic reach, included in every plan

Every episode is distributed to Apple, Spotify, iHeart, Amazon, and YouTube with proper SEO titles, descriptions, and weighted tags. For a niche B2B show, the right 200 listeners are worth more than 10,000 random ones. This is the floor, and it compounds.

2

Growth add-on, 3,000 to 10,000 downloads per month

Premium publisher placements on outlets like the New York Times, Forbes, and ESPN. Fifteen-second snippets are placed and listeners subscribe and download on play. Real downloads from real listeners, not inflated metrics. Add $500/month to your base plan.

3

Pricing

  • [COUNT] episodes, no growth add-on, ~$[BASE] all in. Setup ($3,000) plus [COUNT] episodes at $650 each. Full production, distribution, voice profile, written content, video clips, and YouTube optimization every episode.
  • [COUNT] episodes plus growth add-on, ~$[BASE_PLUS_GROWTH] all in. Everything above, plus 12 months of growth at $500/month.
  • [COUNT] episodes plus growth plus guest spots, ~$[FULL] all in. Add host placements from our network of 900+ podcasts. Six vetted placements across the year for $3,900. Hosting builds depth, guesting builds reach.
PODCAST BOOKING

Get in front of the audiences you want, without adding to your calendar

We book your host as a guest on shows that actually fit, from our network of 900+ podcasts. Every placement is vetted before you commit: a full doc on the show, the audience, and why it makes sense.

How it works

  • We research and pitch using ContactOut and LinkedIn
  • You approve every show before we book it
  • We handle outreach, scheduling, and prep
  • You show up and talk

The guarantee

We guarantee your monthly approvals. If we ever fall behind, we pause billing until we catch up. Not money back, not a free month. We pause until we are caught up.

Pricing

[BOOKING SCOPE AND PRICE, e.g. six placements across the year for $3,900, one every other month]

WEBSITE CARE

Your site, handled, so you never think about it

Three monthly plans. Each one buys an outcome, not a checklist. SEO is built into every tier, not sold as an extra.

Foundation

[PLAIN OUTCOME]. $[PRICE]/month.

Growth

Everything in Foundation, plus [PLAIN OUTCOME]. $[PRICE]/month.

Authority

Everything in Growth, plus [PLAIN OUTCOME]. $[PRICE]/month.

Built on WordPress, Elementor, and TheGem. SEO and traffic tracked in Google Search Console so you can see it working.

SEO

Built into the work, not bolted on

We do not sell SEO as a separate line. It lives inside your care plan, because a site that is cared for and a site that ranks are the same project.

What that means

  • [OUTCOME 1]
  • [OUTCOME 2]
  • [OUTCOME 3]

Tracked in Google Search Console, reported in plain language, no jargon.

NEXT STEPS

[FIRST MILESTONE]

[ONE OR TWO SENTENCES ON THE IMMEDIATE NEXT MOVE AND WHERE IT LEADS]

01

[MILESTONE 1]

[DETAIL]

02

[MILESTONE 2]

[DETAIL]

03

[MILESTONE 3]

[DETAIL]

Listening is the revolution.

Molly Ruland, Heartcast Media. A DC company that works globally.